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Scotiabank Prepares Whites for Minority Status

September 13, 2011

by Henry Makow Ph.D.

Not only does Scotiabank, Canada's third largest bank, sell financial services, its commercials are helping Canadians of European descent adjust to future minority status.  

Scotiabank is a sponsor of the Canadian Football League. Thus, millions of Canadians repeatedly see the ad above which depicts a well intentioned but stupid white couple being instructed by a visible minority woman employed by the bank.

If this were a one-off, I wouldn't be writing this. But much of this bank's TV advertising discriminate against whites. If white males took the roles of visible minorities and vice-versa, this racism and sexism would be apparent.

The couple is returning a refund but the Chinese-Canadian adviser explains that the money is really theirs (for using one of the bank's products.) They greedily scoop it up and make their escape afraid the adviser will change her mind. Indeed, she calls them back and gives them a $20 bill they dropped in haste.

"I love this bank!" they exclaim.

Indeed, they love "multiculturalism." It pays them to love it.  

Scotiabank can focus on social engineering because, with a market cap of $55 billion, it makes a profit of more than $400 million every month. It has 2000 branches in 50 countries with 70,000 employees.

It's motto is "You're Richer than You Think," which one wag changed to "We're Richer than You Think."


Based on Scotiabank's commercials, you'd think that Canada was full of visible minority women. In fact, according to the last census in 2006, visible minorities of both sexes made up about 15% of Canada's 33 million population. 

But don't tell this to Scotiabank. In this commercial, entitled "Who's the Man?" an East Indian woman adviser gives marriage counseling to a stupid white couple.

The overbearing white woman confides that her henpecked husband thinks this is a good time to invest. "Can you set him straight?"

The adviser says that in fact, he may be right. At which the browbeaten husband tears off his shirt to reveal an "I'm Right" T-Shirt and emits an adolescent "whoop!" heard throughout the branch.

The commercial drew the following comment on You Tube:
"This beat comes from the great white north. The fat ugly useless white man, thinks he's right about investing, but needs the black woman to confirm to the fatso [wife that] he is, in fact, right. The stupid white man acts retarded and loud, and is so happy that the smart black has made him feel right." Note the black gentleman looking confused at the barbarian antics of the white buffoon."

In another commercial, an East Indian male is able to crash the ranks of Scotiabank's colored female advisers.

He gives the proverbial dumb white couple advice on whether to take a fixed or variable-rate mortgage.  Then, the couple flip a coin to see whether to have Mexican or Chinese for lunch. The coin stands on its end. In the final scene, they are eating "Chexican" which is what Canada will look like in a few years.

In contrast, Chinese Canadian customers get commercials in Cantonese in which their adviser is a Chinese Canadian. East Indian customers get advice from a white woman who actually speaks some Hindi! It must be nice to be treated with respect in commercials.  

And customers at Scotiabank's foreign subsidiaries such as Mexico are spared the social engineering because they aren't in the Illuminati cross-hairs.


As an immigrant, and son of immigrants, I always wanted to contribute to my country.

I didn't want to be used by a foreign-based Cabalist (i.e. Masonic) financial cartel to subvert the majority and alter the country's ethnic makeup. I'm sure the majority of visible minority immigrants feel the same way.

The Illuminati bankers claim they are promoting "equality" and fighting "discrimination." If this were true, they would be color-blind and promote on the basis of merit alone. Visible minorities in commercials would reflect their proportion of the population.

The Illuminati bankers' agenda is to empower visible minorities at the expense of people of European descent. The overall agenda is to undermine the homogenous national character of all European Christian-based nations so they can be integrated into a totalitarian one- world government.

"We will undermine every collective identity except our own," they say in The Protocols of the Elders of Zion. This applies to race and nation, as well as religion (God) and family.

This kind of advertising is not limited to banks. There is a recent Speedy Lube commercial where the single white woman needs "an oil change." Naturally she doesn't have a man to take care of this problem.  She writes a "Dear John" letter to her dealer, who is a ruggedly handsome white man, informing him that he has been replaced by a little Filipino at Speedy Lube. The white man has been emasculated.

I am not against intermarriage, but I get suspicious when corporations are pushing it.
If you think I am reading too much into these commercials, don't kid yourself. They are prepared by advertising agencies who get their marching orders from the Illuminati bankers via the Tavistock Institute.
Message to corporations: Sell your product not your evil Illuminati social agenda or the public will boycott you.


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Comments for "Scotiabank Prepares Whites for Minority Status "

Rick said (September 15, 2011):

This article pisses me off. I am a white Canadian married to a Dominican woman. I am not racist. Your article brings to light everything that is wrong with Canada's Immigration policy.

I left Canada permanently for this reason in 1993. It was clear that Canada was far too generous with it's Immigration policy. An immigration rate of 3% disparate groups would in a short time create additional future cultural issues within an already culturally divided nation. I strongly feel that a nation benefits from immigration as long as the immigrants fill an economic void in the country and provide badly needed skillsets. Canada's policy has instead brought in Asian and Caribbean gang members and hundreds of thousands of people who do not and will never make an economic contribution to the society. This has imposed a huge tax burden on Canadian taxpayers.

I returned to Canada after an absence of 18 years and I was shocked. I seemed to be a minority. From the passport control officers to employees in shops, everywhere there were first generation immigrants.

In my case I was made to feel like a pariah by my government. My presence was valued only on April 15; tax day. I now live in Uruguay where I look like everyone else and had to prove that I would not become an economic burden on their society unlike Canada where an Immigrant only need say Refugee and he gets a 5 star welcome; free hotels, free food, free medical and no taxes for 5 years. The white guy gets cold winters and a big tax tab.

The massive influx of immigrants was part of a globalist plan implemented under Trudeau, may he rot in hell. The idea is for disparate populations of immigrants with different languages and cultures to root in our country and destroy our sense of tribalism and undermine our sovereignty. When it hits the fan as it will soon in the US these different groups will be blaming each other and will be fighting amongst themselves rather than fighting politicians and bankers who created the mess.

An example of how insane it has become I relate the following story. A friend's aunt part of a Canadian family going back 200 years, left her job in the private sector to work in government. She was there 2 years and her annual review came up. The boss told her that her work was excellent and she was very professional but she would have to step aside so that a recently arrived immigrant could take her job. This is how ridiculous things have become.

Incidently Scotia Bank has moved into latin america big time. I spent 5 yrs in Panama and it had a small footprint when I arrived and it is now a major player. In Uruguay it has purchased another bank and will begin opening branches. I think it sees the writing on the wall and sees more opportunities outside Canada than within. Me too.

Jim said (September 15, 2011):

These are really a next step from the past 10+ years where white male heads of households have been shown to be dolts barely tolerated by their far more intelligent wives and female progeny in so many commercials. Used to be that the adult white male was the only fool, now the whole family is getting in on the stupid act.

Mike said (September 15, 2011):

Not only Scotia Bank but, McCain Foods Commercials make the white male father to look the fool as well as so many other commercials too numerous to mention. You should put out a contest to see who can submit the most offending ( to white men) commercials. It would make for an interesting evening of viewing. I always point out to my grandchildren that these commercials are rude and obnoxious as well as unfair to fathers.

On another "Commercial Note" I have been looking out for the "Jewish Tax" on products and it is insidious. Everything we buy has either a COR or MK or K stamp on it. What a racket that is

PN said (September 14, 2011):

I've watched the NFL with my father for over 20 years. In that time, we have seen countless commercials with the same concept. Smart black guy, dumb white guy. One of the most memorable ones being Nike's commercial of a deranged NFL referee (played by Dennis Hopper) sniffing a black football player's sneaker out of reverence.

I would get so irritated every time my father started cursing those commercials out. Internally, I was calling him ignorant, racist, idiot. Man, the ways of the elderly. Sorry, dad.

Christine said (September 14, 2011):

Thank you for the article on Scotia Bank and the commercials ridiculing whites. Over the years, I've read ominous warnings from South Africans to white Americans. They have stated repeatedly that what is happening to white Americans is what happened to them. And that eventually the blacks turned on them and they are now brutally murdering whites.

The Nazis did the same thing to the Jews; they demoralized them to the point that they could not fight back. That's why it's important to stop watching TV and shun magazines. The media just demoralizes whites into non-action.

Scott said (September 14, 2011):

I recently woke up to the "anti male" rhetoric in media and the Scotiabank ones are pathetic. Thanks for putting this article out. Many of my female associates are waking up as well. They also feel that this male-bashing in media is destructive and anti-hetro/family values. The amazing end result is that many of these women now feel that career DOES NOT come first and most think a woman should be home with the children and taking care of home "business". Society would be a much better place if this were the case.

Keep up the good work!

Kurt said (September 14, 2011):

In the Staples office supply commercials, the geeky, flighty feminized white guy is saved by the cool confident woman and minority. And don’t forget ‘Mayhem’, the white troublemaker in the All State Insurance commercials, while you are being served by the suave black sales representative. I quit watching the T.V. 55 years ago when I was 13 years old and see no reason to resume watching. The game shows are stupid, the sitcoms trashy and the news is propaganda. Now, even the commercials are mind control.

Dan said (September 14, 2011):

We must never forget that "commercials" are a product of "consumerism" to begin with. Movies have only been a part of people's lives for a century, television in homes for only 60 years. So "commercials" and the media to view them on were from the Illuminati all along.

From the start people paid for their own brainwashing. First with nickel movie tickets and penny popcorn, and now with hundred plus dollars per month for satellite and cable TV subscriptions.

Why not cancel the subscription and tell them to shove it. I can't believe people continue to pay to be spit upon and mocked by programmers.

Hans said (September 13, 2011):

The video is a good example how the Illuminati propaganda works. The logo of the company reminds me on a snake which winds around the globe.

When two people quarrels, a third rejoices. Therefore the Illuminati bring millions of immigrants from completely different cultures to Europe and North America. Paris 2005 or London 2011 showed that multi-culturalism doesn t work. Also Merkel, Sarkozy and Cameron were compelled to admit this last year. There is not one example in history that different cultures can peacefully co-exist together in one country. You have only peace when one group prevails. The European fertility rate is since several decades below reproduction rate (around 2.2 children per family). The immigrants have a much higher fertility rate.

TPTB plans to bring 50 million Africans to Europe

France is in 30 years a islamic republic

Different fertility rates are very dangerous. Egypt was a Christian country between the 3. and 6. century. It was turned into a muslim country with birth jihad. Kosovo, a former Christian province of Serbia, too. Turkey was also a former Christian country, the Byzantine Empire.

A demographic shift is like a avalanche. In the beginning it is very slow and then gets faster and faster. Even if all western families have 2.2 children per family, the population will decline in the next 25 years. They babies who haven t been born in the last 25 years can t have children today.

Freemasons and Muslim Brotherhood are working together to transform the Western World. The goal is balkanization and to reverse the accomplishments of the Age of Enlightenment.

Kevin MacDonald said (September 13, 2011):

You have definitely put your finger on an important phenomenon. It's becoming so common to see stupid White people and brilliant, helpful minorities in commercials. Just easing the path to our displacement and worse.

Dick said (September 13, 2011):

Scotiabank's ad agency is Bensimon Byrne:

And wouldn't you know it, the creator of this campaign was David

On a cursory examination of this agency, they sound like a lot of
start-up ad agencies I've worked with (as a sub-contractor),
including a few in Canada. They start as a small group, do some
really creative work, then get bought out by a multinational
holding company, who installs new managers and/or creative
directors as part of the agreement (though BB sounds like the
managers recently bought back the company). This guy came from high ranking jobs at Publicis and Ogilvy & Mather, 2 huge global agencies.

I've had a number of experiences where the original partners were a joy to work with, and the new, corporate-trained "professionals" are bafflingly unreasonable a-holes. At the very least, there's a strong cultural bias at the top levels of any ad agency – and IMHO there's a good chance this was not a strategy of the bank, (corporate marketing directors don't do much, and the directorate doesn't get very involved in marketing) but a personal decision of the creative director.


Thanks Dick

I would imagine banks and creative directors are getting direction from the same place


Henry Makow received his Ph.D. in English Literature from the University of Toronto in 1982. He welcomes your comments at