University of Manitoba Ranks First in Hype
June 2, 2013

In the New World Order, perception is reality.
LEAD THE WAY? SERIOUSLY?
Have you ever seen anything more inane than
frostbitten children being touted as world saviors?
The University of Manitoba ranks 301 out of 350 world universities and about 40 of 50 in Canada. But, it is a winner where it counts: advertising.
by Henry Makow Ph.D.
Returned home Saturday to find the new airport festooned with large murals of little girls touted as future Genghis Khans. They are heralded as (get out your thesaurus) "trail blazers -- leaders, pioneers, visionaries, defenders, innovators, challengers, explorers and rebels." The University of Manitoba is using part of its half billion dollar budget to convince us of this.
The University of Manitoba ranks 301 out of 350 world universities and about 40 of 50 in Canada. But, it is a winner where it counts: advertising.

"The Trailblazer campaign for the University of Manitoba has earned nine more CASE Communications Awards, including two grand golds. The university was also honored with the prestigious 2013 Virginia Carter Smith Grand Crystal Award, which recognizes the year's most outstanding communications program and is the highest honor for a post-secondary institution marketing campaign in the CASE District VIII. The Trailblazer campaign celebrates the geographic and human landscape of Manitoba and the transformative power of the province's largest university - that where we are shapes who we are.
"Two years after the launch of the Trailblazer campaign, we're thrilled to watch it continue to transform the image of the university," said MCG CEO and president, Peter George. He said using kids in the campaign was a good entry point, and one that isn't oft used by other universities...we're thrilled to watch this campaign transform the image of the university."
In a release, Lori Yarchuk, marketing manager at the university, said the province's prairie landscape challenges students, faculty and researchers to thrive. "Because of where we are, we have unique opportunities to explore, to create, to innovate - all traits that are highly prized in the academic world," she said.
IMAGE AND REALITY
In January 2012, world class math professor, Gabor Lukacs, 28, was expelled from the University of Manitoba for trying to maintain academic standards. He was a child math prodigy who began university at the age of 12, received his master's degree at 16 from Technion (Haifa) and earned his PhD from York University in Toronto at 20.

Lukács was suspended [in 2010] after he went to court to challenge the university administration's decision to award the degree after he had exhausted appeals through the school's academic bodies. The university claimed the suspension was justified because Lukács had violated the student's privacy when naming him in court documents. Lukács lost his court challenge when the judge ruled he did not have the right to challenge the university, but the professor was preparing an appeal."
Lukacs is the kind of person society needs. He is a real trailblazer, not a girl-child. Just last week, he forced Air Canada to properly compensate passengers who are overbooked. He is currently doing independent research in Halifax.
But universities like Manitoba don't care about real trailblazers; they make the lifers uncomfortable. These schools are sleepy backwaters dedicated to sports, indoctrination and providing comfortable sinecures for professors. Their marketing departments generate all the intellectual excitement.
------
Winnipegger comments on looming budget cuts at U of M
"What I don't get is the amount of money U of M spends on silly billboards and ads of kids standing in the snow? What a silly waste of money. It's not that students pay even close to the cost of educating them. So whats the point of view of branding the U of M other than a cold lonely place?"
David said (June 3, 2013):
What stomach churning hypocrisy from these taxpayer-funded state institutions. Same is true in the US. Let's see: the universities seek "Challengers" and "Rebels"? Try publicly challenging the illegality of the federal and state income tax, or questioning the official lies surrounding 9-11 and the Mideast wars. Or the scam of private central banking. On and on it goes.