Ron said (February 16, 2010):

This article seems to be all about pissing us off and getting a rise out of us. Here is something I learned from having been previously married for 12 years. Don’t respond if women intentionally try to piss you off. We men have great self control.

We have big shoulders and we can take our shots, well like a man.

They are left with trying to charm us and they will choose this if it is their only option. We lose this option if we let them piss us off which is the woman’s easy way out.

Honestly I think we would see real change in North America if men employed this strategy.

North America would look very different.

Go for a vacation in China this year if you want to see how it might look.

Brigitt said (February 16, 2010):

People who complain about what's on TV and keep watching it don't get any sympathy from me. What is it going to take for people to realize what garbage the TV is spewing out into their living room? Is anybody forcing them to watch? They can't question their habits deep enough to realize that even the Super Bowl is no excuse to watch TV. They're afraid to be left out of the group and look stupid in front of their peers if they don't know what happened during the match so they watch the game. And next time they see their buddies they'll have a "bonding" moment which they would never experience any other way.

If a man grew a spine and decided his time was to precious to waste in front of the tube he would have lots of time on his hands to do creative work like woodwork, fiber arts (even some real men knit) and they would find their hobby is very rewarding on many levels and would no longer need the superficial bonding with their buddies. A real man should strive to stand out of the crowd of TV watchers instead of trying to fit in like one among millions of sheep. When they are free they don't take advantage of it, and when their liberties are curtailed they scream bloody murder.

Me, I'm 57 female and never owned a TV set, that's why I did plenty of stuff, playing several music intruments, speaking three languages, and doing several fiber arts.

Bill said (February 16, 2010):

I think Mr. Rudov's essay was a bit over the top. As for the little boy slapping the suitor for his mother I think it was more a commentary on the family situation where thousands of little boys are thrust into the sad position as "man of the family," because of all the single and divorced mothers. I think he was protecting his turf as any good father would with his daughter. Sounds Freudian but that's how far liberalism has brought the family down.

I think Mark is a bit too sensitive---what is that a beta male? Men hit each other every Sunday and the country loves it because it is a sign of their masculinity. If the little boy had kissed the suitor then I think we would really have trouble.

Brian said (February 16, 2010):

Here is another commercial that ran during the Superbowl, which shows individual closeups of a group of browbeaten young men, while a male voice intonates the demanding orders of some type of media fabricated prototypal wife - http://www.youtube.com/watch?v=2RyPamyWotM

Just look at the joyless expressions on the men's faces. The clear message is that women are more trouble than they are worth. Whatever you do, don't get trapped into marrying one of them. Maybe you can get yourself one of those robotic sex dolls they are developing to compensate for that empty feeling. The mainstream media is pretty much a totally disgusting social engineering machine. Turn off your television.

Heather said (February 16, 2010):

I read this while cheering bravo for the writer! I have wondered for many years why punches to the groin are humorous according to shows like America's Funniest Home Videos. And now cheap shot commercials like the aforementioned Doritos ad sink to new depths of low brow humor by including a child (at a very tender age) being disrespectful to an adult. I hope to see more outrage from others- particularly women like myself! The truth is physical violence is just not funny and not acceptable behavior at any age and in this case it added nothing of value to that commercial.

Many years ago, I was a young teen when I read an editorial by Johnny Cash in which he lamented the lull in sitcom humor because of its (at that time) increasing dependence on insults: physical and verbal and intellectual. He adequately predicted its deleterious affect to society when humor gained from mean-spirited behavior toward one another was the rule. Last year I became aware that "30 Rock" was a big award winner and so last fall year recalling that info, I attempted to see what the fuss was about. How disappointing and shameful! It was full of degenerate sexual double entendre, and a dizzily rapid pace of one upsmanship and pointless derision.

I appreciate this voice and your own Henry! I am a truly repentant convert! I never formally described myself as a feminist but I see how a few of the attitudes I picked up from peers, from entertainment and even from my education ('girls can do anything that boys can do') have given me a distorted view even without my consent, of the natural structure that God intended for society in order for it to flourish and for people to enjoy this life He provided. And I want no parts of feminism and its self destructive philosophies!

Mike said (February 16, 2010):

Mr. Rudov was bang on. I was so incensed that I did some preliminary research and you can imagine what I found. First, Marc was right when he said this commercial he was referring to of the child slapping a grown man, was voted the best commercial of the Super Bowl. That fact alone is disturbing. He suggested if anyone was to identify the people responsible for that commercial being written and put on the air, he would publish their names.

When I Googled "Board of Directors, Doritos" I found the "Business Week" web-site. Under the heading, "Market News", February 9, 2010 and found my answer. It goes on to explain that the commercial was the "Winning Entry" of many that were produced for a competition. As it turns out, a woman Professor from the Columbia State, USC teaches a class on this very issue. She says that the commercial, "Resonated more with the students then with the faculty". This is the type of shit they teach these young people. Is it any wonder we are on a downward slope into oblivion when it comes to morality in Canada, Great Britain and the U.S.?

Now you can tell our dear friend, Marc Rudov, who was responsible for that commercial and I shall await the publishing of that fact.

I should also like to bring to your attention the cereal commercial where a British Couple live together. He makes some innocent remark about her eating that specific cereal to help her watch her weight. From there, the camera shows the man with a look of shear terror on his face simply because he dared mention her weight. She does not let up until the husband actually tells himself to..."SHUT-UP".

The next commercial in that series shows the same man telling his brother, (who is also eating the same cereal), not to mention his wife's weight as it pertains to the cereal. She comes into the room as the brother, who is eating the cereal, questions the first about the reason his wife is buying the cereal, "What, is she watching her weight"? he asks. She overhears the comment and again the punchline is the "Look of Terror" on the innocent husband's face. Funny shit EH?
I think not.